1. 人生就是博

         

        Brand Manager

        REQ-10057088
        7月 11, 2025
        China

        摘要

        •特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。

        •与当地管理层和全球营销部门一致制定产品战略,实施支持战术计划/项目。

        About the Role

        Major Accountabilities

        ~ 准备集成品牌团队和发布团队的内容。
        ~ 负责执行、监测和分析一致同意的战术计划,以确保品牌的成长
        ~ 按照内部 SOP 和行为准则章程领导制定宣传活动。
        ~ 监测和控制品牌预算、预期支出和费用,并评估产品的营销组合方案以评估成本效益和结果。
        ~ 通过与客户互动来获得对区域市场的洞察力并找出机遇
        ~ 举办集中营销活动以及区域性营销活动
        ~ 使用适当工具监测产品性能和外部环境,并在需要时采取调整措施以实现经营目标
        ~ 与营销和医疗团队协作,以最大限度地扩大活动: - 在指定区域内按疾病划分的童子军中心、KOLs 和 LL - 确定每个患者段的特定需求以及疾病对指定区域内每个患者的影响

        Key Performance Indicators

        •特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。

        •与当地管理层和全球营销部门一致制定产品战略,实施支持战术计划/项目。

        Work Experience

        ~跨文化经历
        ~运营管理和执行
        ~项目管理

        Skills

        ~数字营销
        ~营销策略
        ~产品策略
        ~资产管理
        ~产品营销
        ~产品生命周期管理 (PLM)
        ~对医疗保健行业的理解
        ~重点疾病领域专业知识
        ~商业卓越
        ~卓越运营
        ~以客户为导向
        ~敏捷
        ~影响技能
        ~谈判技巧
        ~持份者参与
        ~利害关系人管理
        ~战略合作伙伴
        ~跨职能协作

        Language

        英语

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        REQ-10057088

        Brand Manager

        Apply to Job

        Source URL: http://m.m.gov.net.a4.sxzbjzlw.com/careers/career-search/job/details/req-10057088-brand-manager-zh-cn

        List of links present in page
        1. http://www.novartis.com/about/strategy/people-and-culture
        2. http://talentnetwork.novartis.com/network
        3. http://www.novartis.com/careers/benefits-rewards
        4. http://platform.moseeker.com/m/customize/page/novartis?job_number=REQ-10057088
        5. mailto:[email protected]
        6. http://platform.moseeker.com/m/customize/page/novartis?job_number=REQ-10057088